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3 STEPS TO NETTING MORE CUSTOMERS
By: Adam Shiflett

It was a slow day on the lake. Our lines were sitting in the water while the trolling motor gave background to my grandfather’s tall tales.

Then I got a bite.

There was a flurry of action as my grandfather gave instructions. I was only a kid, still learning to fish and fumbled over my fishing pole. “Reel him in. Don’t go to fast. Keep your line tight. Don’t let him go under the motor,” he told me...

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