ADP Lightspeed Announces Development of Integrated CRM

SALT LAKE CITY, UT June 16, 2008 – ADP Lightspeed the premier provider of Dealer Management Services (DMS) announced today its joint venture with V-SEPT, a leader in dealer Customer Relationship Management (CRM), in developing an integrated CRM and DMS solution. This new partnership will create a powerful tool for Powersports dealers to increase customer loyalty, track customer purchase habits and improve lead management.

“By combining the industry’s leading DMS with a versatile CRM, Powersports dealers will have relevant, updated and individualized information on every one of their customers giving them the ability to personalize services and marketing,” said Laurn Rice VP of ADP Lightspeed. “ADP Lightspeed’s CRM helps dealers strengthen the most valuable asset they can own: customer loyalty.”

The new CRM integrates directly with the data contained within ADP Lightspeed’s DMS, giving dealers a unique view into individual customers’ purchasing preferences and habits increasing the dealer’s ability to target specific customer segments with improved accuracy. Dealers will have the capability to identify sales opportunities based on customer activity, maximize lead management and personalize every dealer/customer contact.

ADP Lightspeed is leveraging V-SEPT’s vast CRM knowledge in developing the integrated CRM service. By using this powerful platform ADP Lightspeed plans to accelerate the release of its CRM.

“Our goal is to empower dealerships with the best, most innovative tools and technology to make them more successful,” said James Vaughn, president and CEO of V-SEPT, Inc. “This new strategic relationship will provide Powersports dealers with state-of-the-art sales lead tracking and marketing tools - enabling the delivery of seamless, professional customer service throughout all areas of the dealership.”

Development has already begun on integrating the CRM system and is anticipated for general release in ADP Lightspeed’s DMS summer 2008. The CRM/DMS solution will connect directly to share information in real time on customers’ purchases and activity. After initial launch, ADP Lightspeed will continue to develop additional features and functionality to maximize dealer usability.

ADP Lightspeed, based in Salt Lake City Utah, is a part of ADP Dealer Services, which provides integrated computing solutions to over 25,000 auto, truck, motorcycle, Powersports, and recreational vehicle dealers throughout the United States, Canada and Europe. ADP, with approximately $8 billion in revenues and 550,000 clients, is one of the largest providers of a broad range of premier mission–critical, cost effective transaction processing and information-based business solutions in selected markets on a global basis.